BANGALORE, India - Calling it “Internet: fast, lite and private” - global eCommerce giant Amazon ventured into a new territory, unveiling a super light browser.
But there’s a catch - its exclusively designed and available for Indian Android users.
After having explored the U.S. and European markets to the extent of saturation, tech giants are increasingly looking at expanding in developing markets, where the potential to compete and grow is much higher, as is the possibility of dominating trends and the market overall.
On Wednesday, very quietly, Amazon released its own internet app on the store, named in the most generic name imaginable.
Amazon, which already has its own browser for its Kindle tablets, called Silk, has unveiled its browser, which is believed to be an altogether different proposition.
The app weighs under 2MB and in comparison, Google’s Chrome weighs 21MB, Firefox weighs 19.9MB and the Opera browser weighs 14.7MB.
When it comes to the privacy promise - Amazon’s browser app does not ask for extra permissions, and Amazon claims that it doesn’t “collect your private data like other browsers.”
The app is currently available for download via Google Play and is compatible with devices running Android 5.0 Marshmallow and above.
The Internet browser comes with a home page that features an integrated section for trending news and the browser app also offers tab previews and enables an automatic fullscreen mode.
There is also an option to switch to private tabs to let users hide browsing history from their devices.