Executives desert Cadbury under Kraft regime

Manchester News.Net
Wednesday 28th July, 2010

Cadbury has seen the departure of many senior staff from its UK office since it was taken over by Kraft earlier this year.

Kraft has confirmed that 120 out of 165 senior staff from Cadbury have now left the firm.

While Kraft has said the merging of the two companies created duplicate management, causing some positions to become redundant, it has also had to defend itself for not paying enough attention to the brand's heritage.

A spokesman for Kraft told the BBC that the company prided itself "on being as sensitive and respectful as possible" in a time of uncertainty for both Cadbury and Kraft Foods colleagues.

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Comments on this story

Anonymous
08-01-10, 10:49 AM

Kraft criticised for being insensitive to Cadbury history

i like chocolates

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