Cape Town - Jurgen Klopp has told the Liverpool fans last season was just the start, not the end, as they go in search of the Premier League title.
The Reds just missed out on the title despite pushing Manchester City all the way, but the season finished on a high as they clinched their sixth European Cup, beating Tottenham 2-0 in the final.
There have been suggestions that could be as good as it gets for the Reds and they could struggle to battle for the title again in the new campaign.
However, Klopp says that is not the case.
"The most important thing for Liverpool fans, when reliving the memories of this season, is to remember it's the start - not a conclusion," Klopp revealed.
"Madrid wasn't the final chapter for us - I think we're still writing the introduction.
"When we were travelling around Liverpool with the European Cup on that magical Sunday, the words that I heard sung the loudest were: 'We're never gonna stop!' 'That's what this team and club has to live by.
"We arrived at this point because we were hungry for moments like June 1."